SEO helps businesses rank higher in search engines, which brings brings relevant traffic to their sites and get qualified leads organically. Search engine users trust a site that are on first page of search engine results pages (SERPs) than brands who are not.
If you’re a small business owner, you should utilize SEO to build a strong web presence and bypass your competitions to gain new customers for your business and take it to the next level.
Here are top 10 KEY benefits of SEO for small businesses:
1. SEO provides quality traffic
SEO is a online marketing technique to attract organic traffic to your website on a specific keyword that you want. SEO helps in driving relevant traffic to your website which can help you generate more sales.
2. SEO makes your cost per acquisition Free
The main advantage of SEO is that it is “free” from the Google side. The only cost of SEO is the cost of hiring the best SEO Company or agency. It is much cheaper than advertising via paid campaigns(PPC) which requires higher & flexible ad budget. Unless you have experience in website development and Google algorithms, you need an SEO company or agency to increase your website rankings and product sales through SEO.
3. Top SEO rankings provide free promotion on Google search Engine
SEO helps the business to advertise their company brand, their service and product online on Google search engine to generate free organic traffic and higher possibility of the sale of products and services of the company, 24 hours, every day, in the entire country or the entire world.
4. Highly effective long-term marketing strategy
SEO is a long-term marketing strategy to rank top in Google search engine for a specific keyword. Depending on the competition, it can take few months or a year to rank a website on the top results in Google search Engine. Once the web page obtains top position then it’s difficult to rank down in Google search engine, except when there is high competition on that keyword or there is a change in Google algorithm.
5. Increase brand awareness
SEO helps in increasing brand awareness by making your company name popular on a particular keyword like best real estate company, best ice-cream company,or best college in the city. This improves an authority of your company brand name in a particular field or niche.
6. SEO receives 90% more clicks than PPC
Many visitors know that the top section is occupied by advertising and they prefer top organic and Google trusted results to buy products and services as they look more natural and trustworthy.
7. SEO is also measurable
SEO helps you to calculate conversion, active user, and visitor on the website by tracking all activities on your website. You can also track the keyword rankings of your website and analyse organic traffic. You will need various third tools or hire an SEO company which gives monthly or quarterly report which consists of everything related to your website growth or progress.
8. SEO gives smaller companies a chance to compete with larger companies
If your company has a smaller business then it is difficult to compete with big companies because they spend a lot of money advertising to generate leads or to acquire new customers. SEO helps in creating strong brand awareness and trust in potential customer’s mind to buy product and services.
9. Better Conversion Rates
SEO-optimized websites load faster, are easy to read & interact, and will display properly in almost all types of devices, including mobile and tablets. Websites that are easy to read and navigate are more likely to grab and hold attention from the visitors – i.e. they’re more likely to become your loyal customers, subscribers, and returning visitors.
10. Delivers an excellent ROI.
SEO is one of the most cost-efficient marketing tactic in today’s online advertising world. Leads generated through SEO have almost a 15% close rate whereas outbound leads, including direct mail and print advertising, have less than a 2% close rate.
Search Engine Optimization(SEO) is one of the strategies that will help you bypass the competition. SEO refers to the ability of a website to gain quantitative and qualitative website visits through organic search engine results. Make sure to take an advantage of SEO & grow your business faster through cost effective online marketing strategy.